Business Behaving Well: Social Responsibility, from Learning to Doing

This is such a wonderful book by Ron Elsdon (2013) together with fellow authors, present Social Responsibility not only in a corporate environment, but also across various sectors (healthcare, education, labor, financial institutions, etc). Various cases and results were traced back and discussed in this resource that shows significant growth and social and economic impact of this discipline from social responsibility to social justice, sustainability, prosperity and lastly even happiness.

We are confronted with a fundamental question of how to balance public good with organizational gain, similar to the question that surfaces about balancing individual aspirations and the common good (Elsdon, 2011:2013).

This book highlights the practical implementation of social responsibility,  collaboration and a well-informed public.

In which the author provides concluding thoughts:

At a time in the United States when our political system is gridlocked by extreme right-wing ideology, collaborative business practices that embrace social responsibility offer a path forward to regenerating and strengthening our social and economic base.

This is a good reference for any related research study! For the most part, the different cases in United States were used as a learning model to suggest and promote similar successful practices and structured policies that may be applicable to other developing countries/scenarios.

Gross National Income (GNI) per Capita

To simply put, Gross National Income (GNI) per capita is a measure of prosperity (hence economic strength). Most prosperous countries have low income inequality rates (countries found in the left portion on the figure below). Normally, least prosperous countries should have higher income inequality rates (countries on the right portion) showing a justifiable inverse relationship.

GNI and Economic Strength (Elsdon,2013,p.4)

The author presents the situation then  based from the figure above, United States and similarly Singapore have high GNI per capita and at the same time high income inequality.

Company: Simply a group of PEOPLE.

The author reminds that corporations or companies are simply described as a group of people get together and exist in an institution that we call a company, so that they are able to accomplish something collectively that they could not accomplish separately—they make a contribution to society. In conclusion, the authors encourage

To recognize again that business is in service to our society, not the other way around; to recognize that social responsibility is central to the purpose of business; and to recognize that our economic system is sustainable only when it creates better lives for all of us  (Elsdon, 2013,186).

(Elsdon, 2013,p.15)
(Elsdon, 2013)

 Practices

  1. Leadership
  2. Diverse Skilled Workforce
  3. Cultural Competence
  4. Labor-Management Partnerships (LMP)
  5. Supply-chain CSR
  6. Pro-bono Service Practices
  7. Social Work Collaboration
  8. Iceberg Analysis
  9. Sustainability
  10. Monitoring of Fiduciary Malfeasance
  11. Shared-Performance Profits
  12. Whistle-Blower Bounty Program

 

 This book is for anyone who is actively engaged in the business world, individuals working in the public and non-profit sectors, and students and faculty who study the relationship between business and social issues.

~Potomac Books, Inc.

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Thank you for your thoughtful review Jedi!
Best Regards, Ron Elsdon.

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